ENSIGN
Course LibraryBusiness Management program reading, sortable by course
Back to the tutor
* Official course text In Brother Nixon's library Recommended addition

Ensign Course Texts

37 assigned by the department
Cover of Accelerate
Accelerate *
John P. Kotter
Official course text
Kotter on operating strategy at speed in a fast-moving world.
Course textBUS395
Cover of ADKAR
ADKAR *
Jeff Hiatt
Official course text
A model for managing the people side of change.
Course textBUS395
Advanced Selling StrategyMyEducator
Advanced Selling Strategy *
MyEducator
Official course text
Courseware
Courseware for advanced B2B selling strategy.
Course textBUS290
Cover of Beyond Entrepreneurship 2.0
Beyond Entrepreneurship 2.0 *
Jim Collins & Bill Lazier
Official course text
Collins on building a company that lasts from the start.
Course textBUS215
Business Law (MyEducator)Lee
Business Law (MyEducator) *
Lee
Official course text
Courseware
The MyEducator business law courseware used in the course.
Course textBUS321
Cover of Change Your World
Change Your World *
John C. Maxwell & Rob Hoskins
Official course text
Leading change from where you are.
In libraryBUS395
Cover of Getting to Yes
Getting to Yes *
Roger Fisher & William Ury
Official course text
Principled negotiation, the field's foundational text.
Course textBUS410
Cover of Global 4
Global 4 *
Mike W. Peng
Official course text
A survey text on global business strategy and institutions.
Course textBUS380
GoVenture CEOMediaSpark
GoVenture CEO *
MediaSpark
Official course text
Courseware
A business simulation used to practice running a company.
Course textBUS295
Cover of Grit
Grit *
Angela Duckworth
Official course text
Research on how passion and perseverance predict achievement.
Course textBUS425
Cover of How to Win Friends and Influence People
How to Win Friends and Influence People *
Dale Carnegie
Official course text
The enduring classic on relationships and influence.
Course textBUS230
Cover of How Will You Measure Your Life?
How Will You Measure Your Life? *
Clayton Christensen
Official course text
Applying strategy thinking to a life of integrity and purpose.
In libraryBUS321BUS497BUS123BUS295
How's the Culture in Your KingdomDan Cockerell
How's the Culture in Your Kingdom *
Dan Cockerell
Official course text
Disney leadership lessons on building a service culture.
Course textBUS202
Cover of Lead and Disrupt
Lead and Disrupt *
O'Reilly & Tushman
Official course text
How established companies innovate without losing the core business.
Course textBUS185
Love + WorkMarcus Buckingham
Love + Work *
Marcus Buckingham
Official course text
Finding and using what you love to raise engagement and performance.
Course textBUS205
Cover of Made to Stick
Made to Stick *
Chip & Dan Heath
Official course text
Why some ideas survive and others die.
In libraryBUS351BUS340BUS124BUS250
Cover of Marketing
Marketing *
Brian Tracy
Official course text
A concise primer on the core principles of marketing.
Course textBUS125
Marketing FundamentalsSwenson
Marketing Fundamentals *
Swenson
Official course text
Courseware
MyEducator marketing courseware.
Course textBUS351
Cover of Mentoring 101
Mentoring 101 *
John C. Maxwell
Official course text
A short, practical guide to mentoring others well.
Course textBUS324
Negotiation Skills and ApplicationMyEducator
Negotiation Skills and Application *
MyEducator
Official course text
Courseware
Courseware for negotiation skills practice.
Course textBUS410
Cover of Nine Lies About Work
Nine Lies About Work *
Marcus Buckingham & Ashley Goodall
Official course text
Evidence-based rethink of teams, feedback, and engagement.
In libraryBUS205BUS402BUS301
Organizational Behavior in a Global ContextAlbrecht
Organizational Behavior in a Global Context *
Albrecht
Official course text
Courseware
The assigned organizational behavior courseware.
Course textBUS402
Outperform the Norm for LeadersScott Welle
Outperform the Norm for Leaders *
Scott Welle
Official course text
A practical playbook for raising personal and team performance.
Course textBUS123BUS323
Cover of Presence
Presence *
Amy Cuddy
Official course text
Bringing your boldest self to high-pressure moments.
In libraryBUS124
Cover of Primal Leadership
Primal Leadership *
Goleman, Boyatzis & McKee
Official course text
Emotional intelligence as the driver of leadership performance.
Course textBUS123BUS323
Professional Selling EssentialsMyEducator
Professional Selling Essentials *
MyEducator
Official course text
Courseware
MyEducator courseware for professional selling.
Course textBUS230
Sales Leadership Strategy and PerformanceMyEducator
Sales Leadership Strategy and Performance *
MyEducator
Official course text
Courseware
Courseware for sales leadership and performance.
Course textBUS425
Cover of Small Business Management
Small Business Management *
Byrd & Megginson
Official course text
The standard survey text on running a small business.
Course textBUS215
Cover of Speak to Win
Speak to Win *
Brian Tracy
Official course text
Techniques for confident, persuasive public speaking.
Course textBUS124BUS324
Cover of SPIN Selling
SPIN Selling *
Neil Rackham
Official course text
Research-based questioning method for complex sales.
Course textBUS230BUS290BUS250
Cover of Strategic Management: Concepts & Cases
Strategic Management: Concepts & Cases *
Hitt, Ireland & Hoskisson
Official course text
The core strategy text on competitiveness and globalization.
Course textBUS497
Cover of The Challenger Sale
The Challenger Sale *
Matthew Dixon & Brent Adamson
Official course text
Teaching and taking control in B2B sales.
Course textBUS290BUS425
Cover of The Culture Map
The Culture Map *
Erin Meyer
Official course text
How culture shapes business across borders.
Course textBUS380BUS402
Cover of The Fearless Organization
The Fearless Organization *
Amy C. Edmondson
Official course text
The psychological-safety framework the 402 milestones and journals build on.
In libraryBUS402
Cover of The Only Business Writing Book You'll Ever Need
The Only Business Writing Book You'll Ever Need *
Laura Brown
Official course text
A direct, usable guide to clear business writing.
Course textBUS340
Cover of This Is Marketing
This Is Marketing *
Seth Godin
Official course text
Modern, permission-based marketing thinking.
Course textBUS351BUS125
Cover of Well Said
Well Said *
Darlene Price
Official course text
Presenting your ideas so people remember and act on them.
Course textBUS124BUS324

Good Reads

126 not part of the official curriculum
Cover of 10x Is Easier Than 2x
10x Is Easier Than 2x
Dan Sullivan & Benjamin Hardy
Focusing on the vital few priorities to drive exponential rather than incremental growth.
In libraryBUS301BUS215BUS475
A Family of FaithRichards
A Family of Faith
Richards
Building a Christ-centered family.
In library
Cover of Accounting Made Simple
Accounting Made Simple
Mike Piper
Accounting fundamentals in about a hundred pages.
Recommended
Cover of Atlas of the Heart
Atlas of the Heart
Brene Brown
Mapping the emotions that shape connection, communication, and teams.
In libraryBUS402BUS205
Cover of Atomic Habits
Atomic Habits
James Clear
The mechanics of building good habits and systems.
In libraryBUS123BUS301
Cover of Believing Christ
Believing Christ
Stephen E. Robinson
A beloved explanation of grace and the Atonement.
In library
Cover of Blue Ocean Strategy
Blue Ocean Strategy
W. Chan Kim & Renee Mauborgne
Creating uncontested market space.
RecommendedBUS295BUS351
Breakout BrandsJared Schrieber
Breakout Brands
Jared Schrieber
Data-driven look at how brands break out.
In libraryBUS351
Cover of Build the Life You Want
Build the Life You Want
Arthur C. Brooks & Oprah Winfrey
The science and practice of getting happier and building a meaningful life.
In libraryBUS497BUS402
Building a StoryBrand 2.0Donald Miller
Building a StoryBrand 2.0
Donald Miller
A clear framework for messaging that works.
In libraryBUS351BUS125
Cover of Built to Last
Built to Last
Jim Collins & Jerry Porras
What visionary, enduring companies share.
In libraryBUS295BUS301
Cover of Buy Back Your Time
Buy Back Your Time
Dan Martell
Buying back the entrepreneur's time through delegation.
In libraryBUS215BUS301
Cover of Captivate
Captivate
Vanessa Van Edwards
The science of succeeding with people.
In library
Cover of Classroom Instruction That Works
Classroom Instruction That Works
Dean, Hubbell, Pitler & Stone
Research-based instructional strategies.
In library
Cover of Competitive Strategy
Competitive Strategy
Michael E. Porter
The five-forces foundation of competitive analysis.
RecommendedBUS295BUS497
Cover of Contagious
Contagious
Jonah Berger
Why things catch on and get shared.
RecommendedBUS351BUS125
Cover of Creativity, Inc.
Creativity, Inc.
Ed Catmull
Sustaining a creative, candid organization.
RecommendedBUS185BUS301
Crucial ConversationsKerry Patterson et al.
Crucial Conversations
Kerry Patterson et al.
Tools for high-stakes, emotional conversations.
RecommendedBUS410BUS205
Cover of Cues
Cues
Vanessa Van Edwards
The science of nonverbal communication and charisma.
In libraryBUS124
Cover of Deep Change
Deep Change
Robert E. Quinn
Personal and organizational transformation.
In libraryBUS395BUS301
Cover of Effortless
Effortless
Greg McKeown
Making the most essential work easier to do, a companion to Essentialism.
In libraryBUS301BUS475
Cover of Ego Is the Enemy
Ego Is the Enemy
Ryan Holiday
Humility as a leadership discipline.
In libraryBUS123BUS497
Cover of Essentialism
Essentialism
Greg McKeown
The disciplined pursuit of less but better.
In libraryBUS301BUS475
Cover of Extreme Ownership
Extreme Ownership
Jocko Willink & Leif Babin
Accountability and decentralized command as leadership principles.
In libraryBUS123BUS301BUS497
Cover of Financial Intelligence
Financial Intelligence
Karen Berman & Joe Knight
Financial literacy for non-financial managers.
Recommended
Cover of Financial Peace Revisited
Financial Peace Revisited
Dave Ramsey
A practical plan for getting out of debt and taking control of personal finances.
In library
Cover of First, Break All the Rules
First, Break All the Rules
Marcus Buckingham & Curt Coffman
Gallup research on what great managers do differently.
RecommendedBUS205BUS301
Cover of From Strength to Strength
From Strength to Strength
Arthur C. Brooks
Finding success and purpose across a career.
In libraryBUS497
Cover of Give and Take
Give and Take
Adam Grant
How giver behavior drives success and workplace culture.
In libraryBUS402BUS321BUS410
Cover of Good Strategy Bad Strategy
Good Strategy Bad Strategy
Richard Rumelt
What real strategy is, and what only pretends to be.
RecommendedBUS295BUS497
Cover of Good to Great
Good to Great
Jim Collins
Level 5 leadership and disciplined strategy in enduring companies.
RecommendedBUS295BUS301BUS475
Cover of Great by Choice
Great by Choice
Jim Collins & Morten Hansen
Thriving amid uncertainty through disciplined action.
In libraryBUS295BUS475
Cover of Growth Hacker Marketing
Growth Hacker Marketing
Ryan Holiday
Lean, experiment-driven marketing for launching new products.
In libraryBUS125BUS351BUS185
Cover of Habitudes
Habitudes
Tim Elmore
Images that teach leadership habits and attitudes.
In libraryBUS123
Cover of Hidden Potential
Hidden Potential
Adam Grant
How people and teams grow beyond apparent talent.
In libraryBUS402
Cover of High Performance Habits
High Performance Habits
Brendon Burchard
Six research-backed habits that move people from ordinary to high performance.
In libraryBUS123BUS301
Cover of How to Lie with Statistics
How to Lie with Statistics
Darrell Huff
A short classic on reading data critically.
Recommended
Cover of Influence
Influence
Robert B. Cialdini
The six principles of persuasion.
RecommendedBUS351BUS230BUS410
Cover of Jesus the Christ
Jesus the Christ
James E. Talmage
The classic study of the life and mission of Christ.
In library
Cover of Joseph Smith the Prophet
Joseph Smith the Prophet
Truman G. Madsen
Classic lectures on the life of Joseph Smith.
In library
Joseph Smith: Rough Stone RollingRichard L. Bushman
Joseph Smith: Rough Stone Rolling
Richard L. Bushman
The definitive scholarly biography of Joseph Smith.
In library
Cover of Leadershift
Leadershift
John C. Maxwell
The shifts leaders must make to keep growing.
In libraryBUS395BUS123
Cover of Leadership and Self-Deception
Leadership and Self-Deception
The Arbinger Institute
Seeing others as people, a cornerstone for ethics and team behavior.
In libraryBUS321BUS402BUS497
Cover of Leadership and the New Science
Leadership and the New Science
Margaret J. Wheatley
Systems view of organizations and change.
In libraryBUS395BUS402
Making Sense of the Doctrine & CovenantsSteven C. Harper
Making Sense of the Doctrine & Covenants
Steven C. Harper
Historical context for the revelations.
In library
Cover of Man's Search for Meaning
Man's Search for Meaning
Viktor Frankl
Purpose and meaning under the hardest conditions.
In libraryBUS497BUS402
Cover of Mastery
Mastery
Robert Greene
The path from apprentice to mastery in any field.
In libraryBUS123
Cover of Measure What Matters
Measure What Matters
John Doerr
OKRs for setting and executing goals.
In libraryBUS301BUS295BUS475
Cover of Mere Christianity
Mere Christianity
C.S. Lewis
A foundational case for the Christian life.
In libraryBUS321
Cover of Multipliers
Multipliers
Liz Wiseman
How the best leaders amplify the intelligence of their teams.
In libraryBUS301BUS123BUS402
Cover of Naked Economics
Naked Economics
Charles Wheelan
Economics explained clearly and without jargon.
Recommended
Cover of Naked Statistics
Naked Statistics
Charles Wheelan
Statistics made intuitive and useful.
Recommended
Cover of Never Split the Difference
Never Split the Difference
Chris Voss
Tactical empathy and negotiation from an FBI negotiator.
In libraryBUS410BUS230BUS250
Cover of Ogilvy on Advertising in the Digital Age
Ogilvy on Advertising in the Digital Age
Miles Young
Advertising craft updated for digital.
In libraryBUS351BUS125
Cover of On Earth As It Is in Heaven
On Earth As It Is in Heaven
Jeffrey R. & Patricia Holland
Reflections on discipleship and family.
In library
Cover of On Writing Well
On Writing Well
William Zinsser
The standard on clear nonfiction writing.
RecommendedBUS340
Playing to WinA.G. Lafley & Roger Martin
Playing to Win
A.G. Lafley & Roger Martin
Strategy as a cascade of five choices.
RecommendedBUS295BUS497
Cover of Positioning
Positioning
Al Ries & Jack Trout
The classic on owning a place in the customer's mind.
RecommendedBUS351
Cover of Profit First
Profit First
Mike Michalowicz
A simple cash-management system for small firms.
RecommendedBUS215
Cover of Quiet Strength
Quiet Strength
Tony Dungy
Values-based, servant leadership under pressure.
In libraryBUS123BUS497
Cover of Radical Candor
Radical Candor
Kim Scott
Caring personally while challenging directly as a manager.
RecommendedBUS205BUS301BUS402
Cover of Reexploring the Book of Mormon
Reexploring the Book of Mormon
John W. Welch, ed.
Short studies illuminating the Book of Mormon text.
In library
Cover of Right Thing, Right Now
Right Thing, Right Now
Ryan Holiday
Justice and doing right as a practical, everyday leadership virtue.
In libraryBUS321BUS497
Saints, Vol. 1: The Standard of TruthThe Church of Jesus Christ
Saints, Vol. 1: The Standard of Truth
The Church of Jesus Christ
The narrative history of the early Restoration.
In library
Cover of Standing for Something
Standing for Something
Gordon B. Hinckley
Ten virtues that anchor character and integrity.
In libraryBUS321BUS497
Cover of Start with Why
Start with Why
Simon Sinek
Purpose as the driver of brands and leadership.
In libraryBUS125BUS351BUS123
Cover of Stillness Is the Key
Stillness Is the Key
Ryan Holiday
Cultivating stillness and clarity as a foundation for sound leadership.
In libraryBUS497
Successful Marriages and FamiliesBYU / Deseret Book
Successful Marriages and Families
BYU / Deseret Book
Gospel and research perspectives on family life.
In library
Cover of Supercommunicators
Supercommunicators
Charles Duhigg
How to connect and be understood in hard conversations.
In libraryBUS340BUS410
Cover of Switch
Switch
Chip & Dan Heath
How to lead change when change is hard.
In libraryBUS395BUS301
Cover of Talk Like TED
Talk Like TED
Carmine Gallo
What the best public speakers do.
RecommendedBUS124BUS250
Cover of Teach Like a Champion
Teach Like a Champion
Doug Lemov
Concrete techniques that improve teaching.
In library
Teachings of the Prophet Joseph SmithJoseph Fielding Smith, comp.
Teachings of the Prophet Joseph Smith
Joseph Fielding Smith, comp.
Compiled teachings of Joseph Smith.
In library
Cover of The 1-Page Marketing Plan
The 1-Page Marketing Plan
Allan Dib
A simple marketing plan for small businesses.
In libraryBUS215BUS125BUS351
Cover of The 21 Irrefutable Laws of Leadership
The 21 Irrefutable Laws of Leadership
John C. Maxwell
Classic survey of durable leadership principles.
In libraryBUS123BUS301
Cover of The 3rd Alternative
The 3rd Alternative
Stephen R. Covey
Synergistic problem solving for conflict resolution.
In libraryBUS410
The 4 Stages of Psychological SafetyTimothy R. Clark
The 4 Stages of Psychological Safety
Timothy R. Clark
Foundational model of psychological safety used in the 402 team milestones.
In libraryBUS402BUS301BUS205
Cover of The 5 Love Languages
The 5 Love Languages
Gary Chapman
How people give and receive love in relationships.
In library
Cover of The 7 Habits of Highly Effective People
The 7 Habits of Highly Effective People
Stephen R. Covey
The character-and-effectiveness framework behind much of the program.
In libraryBUS123BUS301BUS497
Cover of The 8th Habit
The 8th Habit
Stephen R. Covey
From effectiveness to finding voice and inspiring others.
In libraryBUS123BUS301
Cover of The Articles of Faith
The Articles of Faith
James E. Talmage
A systematic exposition of core doctrines.
In library
The Atoning OneRobert L. Millet
The Atoning One
Robert L. Millet
A study of the doctrine of the Atonement.
In library
Cover of The Belonging Heart
The Belonging Heart
Bruce C. & Marie K. Hafen
The gospel of belonging in family and covenant.
In library
Cover of The Book of Mormon (Church edition)
The Book of Mormon (Church edition)
The Church of Jesus Christ
The scriptural text itself.
In library
The Book of Mormon TestifiesSidney B. Sperry
The Book of Mormon Testifies
Sidney B. Sperry
A doctrinal and historical study of the book.
In library
Cover of The Checklist Manifesto
The Checklist Manifesto
Atul Gawande
Managing complexity and reducing decision error.
In libraryBUS475
Cover of The Continuous Atonement
The Continuous Atonement
Brad Wilcox
The Atonement as an ongoing, enabling power.
In library
Cover of The Culture Code
The Culture Code
Daniel Coyle
What makes high-performing group cultures work.
In libraryBUS402BUS301
Cover of The E-Myth Revisited
The E-Myth Revisited
Michael E. Gerber
Why most small businesses fail and how to systematize.
RecommendedBUS215BUS101
Cover of The Gap and the Gain
The Gap and the Gain
Dan Sullivan & Benjamin Hardy
Measuring progress against where you started, not an ideal, to sustain motivation.
In libraryBUS123BUS301
Cover of The Goal
The Goal
Eliyahu M. Goldratt
The theory-of-constraints classic taught as a novel.
Recommended
Cover of The Greatest Salesman in the World
The Greatest Salesman in the World
Og Mandino
A classic parable on the habits and character behind great selling.
In libraryBUS230BUS250
Cover of The Happiness Advantage
The Happiness Advantage
Shawn Achor
How positive psychology drives performance.
In libraryBUS402
Cover of The Heart of Change
The Heart of Change
John Kotter & Dan Cohen
The see-feel-change model for leading organizational change.
In libraryBUS395
The History of Joseph Smith by His MotherLucy Mack Smith
The History of Joseph Smith by His Mother
Lucy Mack Smith
A firsthand family account of the Restoration.
In library
Cover of The Infinite Game
The Infinite Game
Simon Sinek
Leading with a long-term, purpose-driven mindset.
In libraryBUS295BUS497BUS301
Cover of The Innovator's Dilemma
The Innovator's Dilemma
Clayton Christensen
Why great firms fail and how disruption works.
In libraryBUS185BUS295BUS475
Cover of The Intellectual Life
The Intellectual Life
A.G. Sertillanges
A classic on the discipline of thinking and study.
In library
Cover of The Interpretation of Financial Statements
The Interpretation of Financial Statements
Benjamin Graham
A short classic on reading financial statements.
Recommended
Cover of The Lean Startup
The Lean Startup
Eric Ries
Build-measure-learn for new products and processes.
RecommendedBUS185BUS215
Cover of The Millionaire Next Door
The Millionaire Next Door
Thomas J. Stanley & William D. Danko
What decades of research reveal about how everyday wealth is actually built.
In libraryBUS101
The Mortal Messiah, Book 1Bruce R. McConkie
The Mortal Messiah, Book 1
Bruce R. McConkie
A detailed commentary on the life of Christ.
In library
Cover of The Peacegiver
The Peacegiver
James L. Ferrell
A parable on forgiveness, peace, and the Atonement.
In libraryBUS410
Cover of The People Code
The People Code
Taylor Hartman
A personality framework for understanding core motives and working better with others.
In libraryBUS205BUS301
Cover of The Personal MBA
The Personal MBA
Josh Kaufman
A broad, plain-language survey of business fundamentals.
RecommendedBUS101
Cover of The Peter Principle
The Peter Principle
Laurence J. Peter & Raymond Hull
The classic on competence and promotion in hierarchies.
In libraryBUS301BUS205
The Phoenix ProjectGene Kim et al.
The Phoenix Project
Gene Kim et al.
IT and operations management told as a novel.
RecommendedBUS330
The Power of a Positive TeamJon Gordon
The Power of a Positive Team
Jon Gordon
Practical habits and rituals that build connected, positive teams.
In libraryBUS402BUS301BUS123
Cover of The Power of Habit
The Power of Habit
Charles Duhigg
How habits work in people and organizations.
In libraryBUS402BUS351
The Power of the OtherHenry Cloud
The Power of the Other
Henry Cloud
How relationships shape performance.
In libraryBUS402BUS123
Cover of The Psychology of Money
The Psychology of Money
Morgan Housel
How behavior, not math, drives financial outcomes.
In libraryBUS101
Cover of The Road to Character
The Road to Character
David Brooks
The resume virtues versus the eulogy virtues.
In libraryBUS321BUS497
Cover of The Toyota Way
The Toyota Way
Jeffrey Liker
Lean management principles from Toyota.
Recommended
The Words of Joseph SmithBYU Religious Studies Center
The Words of Joseph Smith
BYU Religious Studies Center
The contemporary records of Joseph Smith's sermons.
In library
The Writer's ArtJames J. Kilpatrick
The Writer's Art
James J. Kilpatrick
Craft and clarity in professional writing.
In libraryBUS340
Cover of Thinking, Fast and Slow
Thinking, Fast and Slow
Daniel Kahneman
The cognitive biases behind managerial decisions.
RecommendedBUS475BUS402
Cover of To Sell Is Human
To Sell Is Human
Daniel H. Pink
The science of moving others, for everyone who sells.
RecommendedBUS230BUS250
Cover of Traction
Traction
Gino Wickman
The EOS operating system for running a small company.
In libraryBUS215BUS301
Cover of Unreasonable Hospitality
Unreasonable Hospitality
Will Guidara
Turning service into a competitive advantage through intentional hospitality.
In libraryBUS351BUS230BUS301
Cover of When Cultures Collide
When Cultures Collide
Richard D. Lewis
A practical guide to cross-cultural business.
RecommendedBUS380
Cover of Who Not How
Who Not How
Dan Sullivan & Benjamin Hardy
Achieving goals through team and delegation.
In libraryBUS301BUS215
Cover of Women of the Book of Mormon
Women of the Book of Mormon
Heather B. Moore
A study of the women in the Book of Mormon.
In library
Cover of Wooden
Wooden
John Wooden & Steve Jamison
Character and mentoring lessons from a legendary teacher-coach.
In libraryBUS123
Cover of Wooden on Leadership
Wooden on Leadership
John Wooden & Steve Jamison
Building a team and a culture through the Pyramid of Success.
In libraryBUS123BUS301
Cover of Work Rules!
Work Rules!
Laszlo Bock
How Google built its people practices.
RecommendedBUS205
Cover of Zero to One
Zero to One
Peter Thiel
Building genuinely new things and defensible startups.
RecommendedBUS185BUS215